Recruitment Client
A global company in specialist recruitment, placing professional candidates in permanent, temporary and interim jobs
Business context
- Operates in 25 different countries and needed a production management company that could provide savings on print, offer innovative ideas as well as adhering to their rigid brand guidelines.
- A global re-brand demanded engagement of suppliers that could demonstrate a
track record of consistently and cost effectively maintaining a new look with rigorous quality control
Benefits Delivered
- Artwork automation that has given unprecedented levels of brand compliance
- A fixed annual price matrix of core print items that is 13% lower than the incumbent print management company
- Reduced artworking time by utilising CommsBuilder, freeing up their studio
- Total colour management and brand control through a rigorous QC process
- An increase in the time the Studio spends on creative design
- Improved speed to market of core print items
- Reduction in stock obsolesce and reduced storage cost through accurate online stock management system
The Solution
By combining our expert print knowledge with cutting edge workflow and artwork automation, Oliver Marketing has dramatically improved processes, reducing expenditure and provided unprecedented levels of brand compliance.
At the inception, Oliver Marketing produced litho, digital and large format colour matching guides to match those produced by the clients global branding agency partner. These were then briefed into and used by the discrete supply chain Oliver Marketing established to ensure colour consistency.
A dedicated Oliver Marketing account manager works closely with the clients marketing and creative services team, onsite for two days per week. By implementing our MRM workflow technology, and colour management tools, Oliver Marketing has provided unprecedented levels of brand compliance.
Oliver Marketing reduced client marketing costs further still, by utilising its artwork automation system, CommsBuilder. CommsBuilder reduces pressure placed on the clients design budgets as well as speeding up the process of producing this collateral. The CommsStore solution is also used to manage and call off stock items, as well as the CommsAsset module to mange online proofing and version control.