Media and Events Client
One of the largest exhibition organisers in the UK, managing over 200 events per year
Business context
- A marketing team that consists of over 30 event organisers and promoters with a wide ranging requirement for design and artwork and print.
- Working to tight deadlines and with limited budgets was compromising efficiency, quality and cost control
Benefits Delivered
- External Agency fees cut by 27%
- Marketing output increased by 18%
- Onsite, centralised production and artwork studio allowing complete client control
- SLA’s and KPI’s ensure consistent, outstanding levels of service
- 25% saving on all print guaranteed
- Centre of excellence created managed by production experts
- Improved processes efficiency via centralised project management system
- Transparent billing and client in control of spend and quality output
The Solution
Oliver Marketing set up a dedicated, client branded in-house artwork and production studio (Comms Centre) providing marketers with a one-stop-shop for all artwork and production needs across all media types including large format print, adverts, show literature, direct mail, email marketing, web design and banner adverts.
Where external design agency input is required, Oliver Marketing staff work in a tripartite client-agency-studio arrangement in order to maximise productivity. This way agencies are used for their creative input and the more efficient and cost effective Oliver Marketing studio is used for artworking and amendments: an win-win for all parties.
The Oliver Marketing print management solution rewards the client, unlike traditional print management (mark-up) model where the more the client buys, the more the print management fee increases. This is done by creating a mutually beneficial management fee and shared savings scheme.