Financial Services Client
A leading provider of business and consumer insurance services, sold direct to the consumer as well as via brokers.
Business context
- Utilising the services of a roster of five agencies for offline and online design and creative services, as well as web design and management.
- This approach grew to become expensive, and over time caused varying levels of output quality and service.
Benefits Delivered
- Agency fees / design costs reduced by 42%
- Fee paid is a share of the saving - ensures budget management regardless of project type / size
- Speed to market improved by on average 3.5 days per job, measured by the SLA
- Improved brand compliance and control
- Workflow and production processes improved, measured against the SLA
- Marketing productivity overall increased by 27%
The Solution
From the audit, Oliver Marketing was able to establish that an onsite or in-sourced studio would provide a more cost effective and responsive solution. A client branded CommsCentre studio was deployed with three permanent onsite designers. A Service Level Agreement was established to ensure high standards of quality, accuracy and responsiveness are achieved.
The designers’ skills include HTML email, website creation, design and management, video editing and creation for web, photography, and Search and Social Media work. Stakeholders have the added benefit of being able to brief the designers in person – allowing for better communication of requirements.
Oliver Marketing also deployed its CommsBuilder suite of Software that facilitated improved work in progress (WiP) planning, job management and reporting, allowing the client to be able to see all work in progress, reporting of project plans and budgets in real time, on demand.